We partnered with Tool Of North America to create an augmented reality experience for their client Hotels.com. VirtualVacation, an augmented reality experience, in ten cities across the United States. Our team, the development branch of this project, created an entertaining and informative real-world environment whose elements are fused with computer-generated imagery along with other interactive features.
The online augmented reality tour begins with Smart, the main animated spokesperson for Hotels.com, conversing with the user. Once the user chooses a city they want to travel to, a virtual depiction of that city appears, with its iconic landmarks, allowing the user to interact with the animation by holding the city right in the palm of their hand. Within each city, Smart informs the user about unique attractions and weather reports. Users also have the ability to scope out what’s around town, send personalized postcards to friends, and engage in various interactive mini-games for each city.