The Project

David Beckham’s Club Internacional de Fútbol Miami, referred to as Inter Miami CF, Miami’s MLS professional soccer team, has trusted us to design, create and execute the launching campaign to activate the initiation of the team and the successful celebration of its stadium complex: Miami Freedom Park.

 
 
 
 
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The Proposal

Local “Campaign Trail” designed to invade the City of Miami: Liberty City, Flagami, Coconut Grove, Downtown, Wynwood/Midtown, Brickell alongside fully branded food trucks to best fit the brand, supporters and numerous giveaways; offering a one-on-one, interactive and personal experience with followers.

Miami’s first professional soccer team and its stadium is not a dream anymore, it is a reality. We were responsible for celebrating history and we did it.

Working as a team with London’s AKQA Agency, we design, plan and execute multiple aspects of Inter Miami CF activations.